How to shoot emotional short videos, and how to position and operate emotional short videos from Douyin’s self-media. Emotional short videos are relatively difficult to make. They have higher requirements for language and text, and the expressed opinions can speak to everyone’s hearts. But the stickiness of fans of emotional programs is very high, and the potential of fans is also very high.
The emotional category is subdivided into two categories: emotional mentors and emotional souls. Emotional mentors specialize in emotional recovery, emotional guidance and emotional analysis. This kind of theory is relatively strong and highly targeted. It is not feasible to attract fans through this. Emotional and spiritual videos are more popular. Many videos that can touch people's hearts and arouse emotional resonance among viewers can get a lot of traffic. Such videos also include emotional stories and spiritual resonance videos.
The first type: emotional stories that are more outstanding, such as: Gentle Uncle Lu with more than 1.7 million fans
This rather handsome uncle can perform an emotional short video of less than one minute with his girlfriend every time, whether it is funny or lyrical, but it is still very interesting. This kind of short video operation requires a team, including actors, screenwriters, directors, editors, etc. For us personally, if you can find a partner to shoot with you, it can actually be done.
The second type: spiritual example: Fuji Love Letter, 1 million fans
The production of the above type of short video is relatively simple and can be learned in one or two hours. The entire video is the same except for text changes and sound changes, so it can be produced using PR software and ARCtime subtitle software. Those with better technology can directly use PR to produce the entire video. If you are not technically competent, you can use software such as Kuaiying to produce it. In addition to software skills, you also need to have good copywriting and words that are deeply rooted in people's hearts and can move people's hearts. If you often listen to emotional audio or read this type of article, you will know where her words come from. They are all derived from "Tao". If you feel that your voice does not sound good, you can find someone to record it. An audio clip only costs a few yuan.
The third type:: A long-lasting love with 320,000 fans
This short video is similar to the second one above, but this short video gives people a stronger visual sense, and my personal feeling is better than the second one. After all, this is a short video, not an audio. What the video needs is the resonance of the eyes, ears, and vision. This kind of video also requires copywriting before production, and then you need to find more confusing and moving video clips or GIF animations. You can go to Taobao to find them.
The above is a case analysis of emotional short video. I will share it here today. For more short video operation skills, please add WeChat
