What will happen if you post ads? Douyin’s penalties for posting ads, which topics on Douyin are illegal, and what types of Douyin violations are. According to the editor’s understanding, the business has been fully restored in the early hours of this morning, and various advertising forms, including open-screen information streams, have been restored.

Douyin has been offline since July 1, suspending all advertising sales, which frightened all the friends... Is Zhengwang unable to advertise like this? Fortunately, after 10 days of rectification, Douyin has fully resumed advertising at 0:00 on the 11th. Advertisers who need to advertise can start advertising! Today, Dreamweaver 58 will talk to you about which industries cannot be launched on Douyin and the review standards. Don’t hit the target:

1. Industries that Douyin prohibits cooperation with

Industries prohibited by Toutiao are prohibited from being posted on Douyin. In addition, Douyin also restricts the following industries:

1. Gambling related (including lottery information);

2. Adult products (sex toys), family planning products (such as condoms);

3. Wine (high-quality brand customers can discuss this);

4. Video products (such as Yangke, Yibo, etc.);

5. Community social products (such as Tantan, Momo, Jiji, Changba, etc.);

6. Medical institutions, medical platforms (such as Ping An Good Doctor, etc.);

7. Medicines (high-quality brand customers can discuss);

8. Health care products (high-quality brand customers can discuss);

9. Medical equipment;

10. Photography tool products;

11. Chess, card and fish games;

12. Loans, credit card business;

13. Entertainment economy (such as Orange Entertainment, Comprehensive Talent Scouts).

2. Whitelisted industries (casebycase is required in the early stage)

1. Palace promotion games (games that include buying and selling people and promoting the idea that men are superior to women or women are superior to men are prohibited);

2. Internet finance;

3. Crowdfunding.

3. Advertising material specifications

The basic review principles for Ban Douyin ads are the same as those for headline ads. In addition, Douyin still needs to be reviewed and the following rules are used to determine whether the advertising content is suitable for placement on the Douyin client:

User experience

(1) Advertising must not contain disruptive effects, including but not limited to strong light and flashing effects on the background and text, strong vibration effects, rapid image and text changes, etc.;

(2) Advertising materials must not imitate the elements, text and colors of Douyin products, including but not limited to icons, main interface, false @ copywriting, false # topic logos, etc., except for brand cooperation;

(3) Advertising materials shall not contain content that may easily cause discomfort to users, including but not limited to enlarged pictures of local affected areas, extremely unsightly pictures, etc.;

(4) Advertising materials shall not contain elements that are too straightforward and simplified without any sense of design or elements that are too cluttered and affect the user's basic perception;

(5) Advertising materials must not contain Chinese typos and English misspellings; if a word is borrowed as a homophonic word, quotation marks need to be added to the word to indicate the difference; except for registered trademarks and company names, traditional Chinese characters must not be used; parody words and overly fancy symbols must not be used;

(6) Advertising materials must not contain contact information, including but not limited to contact numbers, email addresses, and personal WeChat IDs;

(7) Advertising materials shall not contain identification information that guides access to URLs or downloads;

(8) Advertising materials are strictly prohibited from misleading or click-inducing pictures and copywriting:

Mouse hand shapes, arrows and other shapes are not allowed, and button elements in the form of video play, pause, click, slide, etc. are not allowed;

(9) Copywriting elements such as congratulations on winning, click for surprise, click to obtain, click to turn around, click to try on, click to flip, and receive prizes are strictly prohibited.

Value orientation is correct

(1) Advertising materials shall not contain elements and metaphors related to pornography, drugs, and gambling;

(2) Advertising materials shall not contain images of certain sensitive products, including but not limited to condoms;

(3) Advertising materials shall not contain creative metaphors such as male or female rights, or content with obvious male or female orientation or sexually suggestive intentions;

(4) Advertising materials must not contain uncivilized terms, such as shit, 2B, fuck, shit, retarded, mlgb and other words;

(5) Advertising materials must not contain content that affects social stability, such as parkour or content in downtown areas;

(6) Training class advertising materials must protect the physical and mental health of minors, and must not contain content that incites minors to commit crimes or infringe on minors' privacy.