Everyone who plays video knows that video content is very important. Usually, the popular videos we see on Douyin platform are basically creative to a certain extent. Therefore, the author believes that if you want to play Douyin well, you must start with the content; today I will share with you the tips on quickly becoming a Douyin content master. In the actual process of operating Douyin, in addition to the need to use some mobile phone software, computer software and more practical tools, how should a newcomer locate content at the beginning and how to find material content?

The author has always felt that content is an external thing. The most important thing is to be able to write scripts, and scripts are copywriters. After writing the script, you need to read it three times until it is completely revised. One of the souls of the video is, and I think this is the soul of the work. Just like in Chinese Kung Fu, it is divided into internal skills and external skills. For example, in terms of external skills, you may have practiced swords and swords.

Kicks and various moves, such as the various moves in Tai Chi, are all practiced by actors through special effects videos. Just like the Lingbo Weibu practiced by Duan Yu in Tian Long Ba Bu, it is a short video with special effects produced through PR software, and even some sword training, grabbing, knife training, etc., these are all external skills.

So let’s discuss the core of Douyin content creation. This thing mainly trains internal strength. In other words, if you want to become a true martial arts master, what must you practice? First of all, you need to practice stances and internal energy. This is the core.

The same goes for us when playing Douyin. We need to master more video production software and related tools. The author believes that these are external skills. Those who understand short videos will naturally understand this truth.

In turn, let’s think about: What kind of work can attract users, that is, you can deeply understand this. Human nature understands the nature of marketing. Everyone will encounter some ups and downs. Once we master this mentality, we can become a master in the field of video content.

I have always had a habit of analyzing the essence of anything I see. This is something we as marketers must develop this habit, that is, when we learn about many products, or including building one well.

When we usually use our spare time to scroll through Douyin, in addition to laughing when we see happy moments, we also need to calm down and deeply analyze the reasons behind the popularity of a certain short video?

To achieve better exposure, we need to make detailed content adjustments. This requires us to directly dig into what point of human nature this video touches. This is an aspect of the essence of human nature that we have to dig deep into.

Let me show you a picture. Human nature’s needs cannot escape these five major needs. Moreover, these five major needs continue to go up from the lowest level, that is, after you complete the bottom level needs, you will continue to develop in the direction of high-level needs, and this desire will become stronger.

People are all animals of desire, so this picture basically treats us as one person. From this picture, we can see that the first demand is physiological demand. What does physiological demand mean? That is, we must first solve the problem of food and clothing. That is to say, you have to eat breakfast first, and then have water to drink, which means you have to survive first. This is the need of the body.

The second need of the scam is when a person’s physiological needs are met, that is when he has eaten enough. Then at this time, he hopes to live this stable life for a longer time. At this time, she will upgrade to security needs, such as: having a stable job and stable income. Then it involves personal safety and medical insurance and so on.

The third need is also called social need. Generally speaking, everyone hopes for friendship, love, and more importantly, the attention and recognition of others.

The fourth need is the need for respect. And when it rises to this level of demand, it is often hoped that through one's own efforts and growth.

The fifth level of need is self-transcendence. It is difficult for ordinary people to achieve this need. So which group of people will hope to be satisfied in this need? For example, some entrepreneurs or artists are eager to obtain an ultimate goal, so these people mainly pursue a sense of mission.

So what types of things do today’s young people, like those born in the 90s and 00s, like?

For example: many people like to take selfies on Douyin and shoot some funny personalized videos. Including their clothes are also relatively fashionable, as well as the color of the clothes.

The purpose of shooting like this is to hope that more people will like and comment, and even play some pranks. So behind all these behaviors, they point to one point, that is, their social needs are very strong, and they are eager to have emotional needs and express themselves, and then gain the attention and recognition of others to satisfy their vanity.

As shown in the picture, many authors use this short video to carry out in-depth innovation. The original video content is: Going to Guangxi? There are two characters in the conversation, and the last person can't go. Then a more familiar music comes out: If you don't go, I'm afraid, I'm afraid! Last year, I remember that this music was on the music rankings for a while.

Of course, the Douyin training scam followed closely. Many short video creators, on the one hand, wanted to attract hot spots, and at the same time, they wanted to pass quickly. They shot it through the idea of ​​​​the original video, but the storyline of the video was changed, and then added this popular music: Don’t go, don’t go, be afraid, be afraid. The purpose of this is mainly to attract the attention of netizens. When listening to this music, people will have an unexpected feeling, just like the feeling of jumping up.

I believe that by sharing it here, many Douyin friends have a deeper understanding of content operations. Next, I will explain how to get started quickly.