There are many Douyin celebrity speaking videos, and one of the most frequently seen in the field of parenting is Li Meijin’s speaking video. ShareDouyin parenting video tutorials and Douyin parenting account operation tips. Search education, parenting and other education keywords on Douyin. You can see that there are many accounts related to Li Meijin, many of which have accumulated a lot of fans and have made certain profits.
Case analysis:
Case 1: Children’s Education
Video presentation form: audio + fixed background image + subtitles.
Start time: October 2018
Total number of videos: 240
Total number of fans: 1.01 million
Total likes: 1.75 million
Representative works:
"What should I do if my child cries willfully?" Use this method to educate children, it’s effective”---190,000 likes, 2,850 comments, and 66,000 retweets
"What is the relationship between love and marriage?" Those who have daughters can say this, it works" --- 274,000 likes, 7,950 comments, and 45,000 retweets
"Have you ever said these words on your child's birthday? 》---297,000 likes, 8,710 comments, and 28,000 retweets
Case 2: Education and Parenting Guide
Video presentation form: audio + fixed background image + subtitles.
Start time: October 2018
Total number of videos: 145
Total number of fans: 521,000
Total likes: 981,000
Its representative works include:
"Teaching children the relationship between love and marriage. Starting from this Valentine's Day", with 435,000 likes, 14,000 comments, and 76,000 retweets
"What should children do before they are six years old?" ", with 48,000 likes, 549 comments, and 7,558 retweets
"What is the harmonious relationship between mother, father and baby?" ", with 49,000 likes, 2,828 comments, and 39,000 retweets
Operation process:
The operation process of these accounts is relatively simple and the threshold is not high.
Mainly divided into 3 steps:
Step one: Find the audio or video clip
Step 2: Add subtitles and cover to generate a new video
Step 3: Open a product showcase to sell products/direct traffic to WeChat to sell products
This type of video production is very simple, and there are many mobile apps that can be easily completed.
Income analysis:
The income of the account mainly consists of three parts:
Account value
Window sales
WeChat sales tutorial
According to the information of some of the accounts, the estimated earnings are:
Douyin account evaluation platform valued this account at 314,336 yuan.
Based on the number of views and price of each product in the product display window, the revenue is: 1,607 yuan.
How to estimate the revenue of window products:
Revenue = product views x0.1% (purchase rate) x unit price x10% (share calculated based on Taobao customers)
Assume that WeChat sells 30 tutorials per month, each priced at 50 yuan, and the monthly income is: 1,500 yuan.
Summary:
Now parents attach great importance to educating their children, so they can grasp this pain point.
Such as:
1. Why do my children feel insecure?
2. What to do?
Don’t like to eat!
How to teach children to do homework!
Catching the attention of parents is more than half of the success!
To summarize, the key points of this routine are:
Find a video that suits the song
Video clip
Account operation
It is relatively easy to imitate such accounts and videos, but it is still difficult for people without strong operational capabilities to surpass them and create more considerable profits.
Give yourself a small goal first, first gain 10,000 fans a month, and then slowly develop according to the established ideas. I believe it is not difficult to earn more than 10,000 yuan a month as long as you work hard and persist.
More Douyin operation advanced courses, welcome to add vx: linghang0631
