Yesterday, a student asked me what specific aspects I mentioned. Through this classmate’s question, Teacher Xiaoqi summarized the following monetization models from various aspects. For your reference and study only:

1. Which type of person is it suitable for?

Before I talk about the monetization methods, let me first talk about who is suitable for attracting traffic in this area.

Category 1: Beautiful and handsome guys. Category 2: Talented creative people. The third category: genuine originality.

Douyin is essentially a product that upgrades short video consumption, that is, it is a product related to "beautiful feelings". So it is not difficult to understand why there are so many short videos on the headlines whether they are on Douyin or on beautiful girls and handsome guys.

But for the first type of people, they prefer to show themselves in short videos, thereby gaining attention, and eventually become a kind of Internet celebrity. The main way of making money is to receive advertisements.

For the second category, there are actually not that many short videos, because this type of people may do anything to make some outrageous videos in order to be creative and attract attention. Therefore, it may be more difficult for this type of people to make money on Douyin. Of course, if it falls into the creative category of beautiful things, then that’s a different story.

The average price of a Douyin fan is 3 cents. For example, a celebrity with more than 5 million fans can receive millions of advertisements. She does not need to live as tiringly as a celebrity. She can be herself and still make so much money. How great.

2. Is it useful to be an e-commerce company?

It has indeed become popular for many products, such as Peppa Pig watches, bunny ears, prank tipping cups, etc.

There are also many clothing and beauty products that will attract traffic to their stores on Douyin, and Douyin has also opened direct access to Taobao for some Douyin experts.

Around March 26, a link to sell goods on Douyin appeared on Taobao. Shopping cart buttons appeared on the pages of many Douyin accounts with a rating of over one million. After clicking, product recommendation information appeared, directly linking to Taobao.

For example: The Yeshi guy sells customized beef sauce through the function, and the revenue reaches more than 70,000 in one day. That day, the Yeshi guy posted a video of using instant noodles with pickled cabbage and beef sauce.

7. Selling services

The essence of business is information asymmetry. Some people are used to using money to buy time, while some people use time to exchange money. When you study thoroughly, making money will come naturally. In fact, there are many similar ways to make money through knowledge, and many people have no talent and don't know how to cash it in. Needless to say, the dividends of paying for knowledge have just begun, because learning is a lifelong career for many people. For example: wedding photography, travel customization, etc.

8. Promotional cooperation and sponsorship

Is Douyin training useful? Douyin experts accept advertisements or customize content for brands, which is currently the most important monetization model for Douyin accounts. Douyin experts can carry out brand cooperation marketing through various ingenious ways such as video stickers, named word-of-mouth broadcasts, image endorsements, interactive stickers, and launching challenges.