The fire of training can be attributed to the product of the times. In today's fast-paced lifestyle and high work pressure, people's emotions have accumulated to a certain extent and they urgently need to be vented. The fragmented content brought by short videos eases social emotions with its light-hearted and funny content, attracting more and more young people.

Vertical content: Content is social. The public has a higher preference for social applications and pays more attention to topics of interest. High-quality content drives individual attention needs more obviously;

Entertainment-based gameplay: the public is willing to express themselves Pursue interesting and personalized forms of interaction and try new and interesting experiences;

Accurate matching: Community culture is relatively popular, and the public likes to hold groups in small groups, focusing on the social environment and communication experience, and accurately matching homogeneous groups through crowd labels and personality characteristics.

What is the appropriate length of a short video?

It is said that short videos take advantage of people’s fragmented time, but how long is the appropriate time?

10s~15s: It is the current main fashion trend. 15s is the basic duration, an action, a short story, it is that simple;

30~45s: It can show a complex plot performance, a dance or an action challenge;