Becoming the first choice for more and more friends who want to be self-media. However, many novice friends who have invested in it with enthusiasm will soon be hit by the extremely low views of the videos they posted one after another. No matter who it is, it is difficult for anyone to bear such a big gap when watching other people's works played millions of times one after another, while the videos that I have spent time and effort on producing only have a few hundred or even dozens of views when released. So, why so few? What are the common reasons for low video views?

Three common reasons for low playback volume of Douyin videos:

1. The content is not vertical

I believe that friends who are working on other self-media platforms are definitely familiar with the keyword verticality of content, because in the operation process, the verticality of content is very important, and Douyin is no exception. Only when the content is vertical, Douyin will label your account. After labeling, you can better recommend it to the corresponding group of people, with a clear recommendation direction and target group. If the content you post is not vertical, such as travel today and comedy tomorrow, the Douyin system cannot judge the field of your content and naturally cannot give you more recommendations. Without recommendations, the number of views will naturally be low.

2. The quality of the content is not high

The lecturer’s playback volume is low. In fact, most of it is ultimately a problem of content quality. You must know that there are more than 800 million registered users. In such a blessed land, no matter what field you are in, you will inevitably face fierce competition. No matter how many users the platform has and how much traffic it has, it will ultimately be limited. If the quality of your content is not as good as that of your peers, you will naturally receive lower recommendations and lower playback.

TikTok training instructors are normal. A new account and a novice in video production. The first few works that have just been released will generally have very poor views, unless your content is very good or you have an excellent video production team.