Today I would like to share some experience on Douyin selling goods and how to do Douyin selling goods. The following cases are analyzed from three aspects:

Financial personnel, accounts, content production:

1. The cost of Douyin e-commerce is very low. If you are a team, buy a DSLR or mirrorless camera, a few mobile phones, and choose the right products.

If you are doing it by yourself, use one or two mobile phones, choose products, and arrange some good environments, and then you can start shooting. It can be said that Douyin e-commerce is an opportunity with the lowest e-commerce threshold in history!

2. Account issues 1. The problem of maintaining an account. Nowadays, many training institutions make account maintenance very mysterious. After registering an account, you need to maintain it for 3 to 7 days. During this period, you must follow similar accounts, then like and comment, and you must log in in different places. In fact, these make some sense, but they are not all.

In fact, raising an account is very simple. After registering an account, you can publish content within three days. When viewing content, you can use Douyin's own shooting function. Just click the plus sign and shoot. Generally, there will be a few hundred basic views. Then just send 2 to 3 pieces every day.

When many newbies first start, they will wonder if there is something wrong with their account, or if the account is invalid. In fact, most accounts have no problem. Here we mainly look at the basic play volume. If the basic play volume is 200~500, then this account must have no problem. Just keep shooting and improve the content of your works.
2. How to determine whether an account has been tagged?

After we follow a gourmet account, we will recommend the top account of the same category, Meishi. If it is a grass-growing account, the top grass-growing account will be recommended below. This means that our account has been labeled.

3. Account positioning issues Regarding account positioning, there are two directions: one is to do what is popular; the other is to be perpendicular to a certain category, such as beauty, clothing, new and unique products, home supplies, etc. I prefer the 2nd option. Position your account in a certain category and only publish similar products.

If you position your account for daily use at home, then you should not post beauty products. If you want to do beauty, then don’t post about food and other categories. After you position your account well, it will be easier to explode and become popular. In addition, it is easier to collect materials.

3. Content production is done after the account is positioned. We can start creating content. I’m going to share a trick for creating content – “copying”. There is a difference between "copying" and moving what I'm talking about here. Let me explain the steps below:

In the first step, we find accounts of the same category, and look at both the head account and the middle-level accounts. The top account has millions of fans, or even hundreds of thousands of fans, and has multiple hit works. The middle account has 100,000 fans and has several hit works.

The second step is to find all the content in these accounts that we can imitate and shoot.

The third step is to completely imitate their content shooting. How many shots are there? What is the content of each shot? How long is each shot? What is the composition? How is the camera positioned? We imitate it completely.

The fourth step is to imitate their hair band frequency. Many grass planting experts have multiple accounts.

After we find an account, we can look at his watch list and find his trumpet. Then write down the main account, how many works are posted every day, how many updates are posted every day, and whether the content of the small account is forwarded? What is the time period for each posting? Does the small account have any comments and interactions with the main account?

The fifth step is to copy their navy operation. Why do you do this? I have done tests here and the conversion rate will be very high if there is a navy. If there are negative reviews, it will also greatly affect our conversions. So if there is a work that is very popular. We should pay more attention to the comments on the work, delete any negative comments directly, and get more positive comments!

Some friends may ask: They have already been popular. If we make a video with the same content as them, will it still be popular? This is absolutely no problem. If you often look at Douyin’s good product list, you will find that the same product will often become popular if you change the account and re-photograph it.

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