We are about to enter the 5G era, which has become very popular at this time. From the initial social software to the current short video e-commerce model, utilization has become the most important channel for self-media entrepreneurs today. So how to make a business plan for Dou merchants? In addition to regular account positioning, video production, video shooting, etc., what other factors will affect the operation of DouShang accounts? Today I will teach you how to operate a DouShang account from the following three aspects.

The operation of DouShang content can be divided into three steps:

1. Define your own attributes

If we want to bring goods through the short video platform, we must first understand what we should do. Douyin is actually a social platform, with real life and content based on personal aesthetics and taste. So we need to face Douyin like we face Moments, and build ourselves into a person with personality.

How to package the character? Improve your information, the more complete the better. Including avatar, nickname, mobile phone, Weibo, WeChat, headlines, etc., the more detailed the better.

The nickname has personal characteristics and is colloquial, so that people can remember it at a glance; the introduction is vivid, the first sentence at the beginning is the most exposed, and the last sentence is more calling; the avatar needs to be recognizable, and it is recommended to use a real person; the style needs to be consistent with the products you want to sell, and can be slightly exaggerated.